In June 1961, Swiss photographer Luc Chessex moved to Cuba to live the Castro revolution and reflect on the experience through photography. Originally set to stay for one year, he will finally remain in La Havana for 14 years before being deported. A committed photographer, Chessex did not fall into the trap of icon-making, even if the spectacle of the revolution led him to make a great number of famous and largely distributed portraits, including of Fidel Castro or Che Guevara. In 1970, travelling in Bolivia where Che Guevara was assassinated in 1967, he noticed that Latin-American cities were filled with images of Guevara contending with Coca-Cola advertising boards. Out of these two icons competing for the landscape, Chessex will produce a stunning series that led to this publication, CCCC.